Today (well, yesterday American time) Facebook held a press conference in which Zuckerberg and Co officially revealed what many of us have been eagerly awaiting: Facebook’s push into location based social activity, Facebook Places.

You can read the live blog of the event on what was revealed and what went down here on Mashable, but what I actually want to talk about is what I was surprised wasn’t revealed.

Anyone working in or around social media at the moment will have heard that we’re in the year of mobile and the location based revolution. I myself have been guilty of discussing this shift ad nauseum in the past, but what this actually ignores is what the growth in Foursquare, Gowalla (both of whom were present as partners at the Places launch) and Brightkite actually signals…

I originally wrote this post for my employer, the Daemon Group, and you can continue reading the post on our blog here.