This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

So you want an iPhone app? Well, there are certainly a lot of options out there, but before you even start working out how to get your app from your mind to the Apple Store, there are some things you should really consider.

The questions you need to ask first:

1) Firstly, and most importantly in my book, why are you creating the app? One of the biggest problems organisations run into is creating an app for apps sake – remember that to be successful your app needs to solve a problem.

2) What kind of budget do you have? There are affordable options, but the fancier the app the more it’s going to cost.

3) Would your goal be better suited by a mobile optimised website? This will open it up to all mobile devices and can be a lot cheaper.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.