This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

You’re panicking. You’ve spent months coming up with a strategy, you’re design work has been completed, you’ve got your Facebook Page created and your new app is launched and looks fantastic – and no one is seeing it. It’s the worst thing that could happen because when it comes to social, Oscar Wilde was on the money: “the only thing worse than being talked about is not being talked about.”

Tips and Tricks

Organic is great but it shouldn’t be your only tool. Organic growth is when you rely on social word of mouth, like people seeing their friends interact with Facebook Pages in their News Feeds to build your community. This is great and very valuable, but support it wherever you can!

Use your existing contacts! If you have a mailing list, make sure they know about your community. If you have physical locations, make sure you put up signs. Don’t be afraid to also encourage everyone in your organisation to invite their friends too.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.