Archive for the 'Social Media' Category

Socialising our past

I know people who in the last week have deleted, or considered deleting their Facebook account. This is nothing new, the constant panic about privacy and frustration with every new feature has become run of the mill, but these people weren’t deleting their data because it was failing in what they thought it should offer – but rather that it was succeeding too well.


“Wake up – time to die”

I’m referring specifically to Timeline, the new Facebook view that replaces that of the traditional wall of your profile. In reality, it acts in much the same way, but one key factor is that it allows instant and fascinating travel through your personal Facebook history, and this is why the people I’ve mentioned want out: they don’t want to remember.

For the sake of anonymity, Subject X described her motivation thusly:

“I just wasn’t even with [sic] me accessing 5 years of my life in photos, let alone anyone else. some things better off forgotten”

The thing that surprises me, is that while I won’t be following Subject X’s direction, is that I can totally understand the logic.

This is where I feel to get to the heart of how I feel about this I need to get a bit personal, so bear with me here. This year I broke up with my very long term partner – it was messy and awful, as these things often are, but now months later life has resumed it’s, albeit altered, usual cadences.

However, when I activated the preview of Timeline on my account a few weeks ago, what greeted me were hundreds of photos, updates, events and details of that relationship, as if preserved in Facebook Blue amber.

It’s not that that data wasn’t always there – it was – it’s just that the old method of even scrolling way back in the photos you were tagged in over five years ago was clunky and didn’t lend itself to exploration. With Timeline you simply click the year from the displayed dates to the right of your stream to be catapulted back into your personal history, and in my case, a world you shared with another person. A world that no longer exists.

But it wasn’t just her.


Stegosaurus confirmed you as a friend on Facebook!

“It’s just about some distance between those memories” – Subject X

Amongst the photos of me, happy and smiling, with my arms wrapped around my ex, were photos, posts and conversations with people I haven’t seen in a long time. Some which ended abruptly and with anger, and some from whom I simply drifted apart, but there were patterns.

A mass extinction event is “a sharp decrease in the diversity and abundance of macroscopic life. They occur when the rate of extinction increases with respect to the rate of speciation.” (Thanks Wikipedia.)

As I looked through my timeline I saw these rises and falls – the times when starting a new part of my life, moving or university etc, introduced lots of new people into my friend ecosystem, and the points where, like the dinosaur’s meteor, lots was wiped out.

  • My friends from High School – my closest mates, David, Alex, Scott, Lauren and Jess, along with the other group I hung out with, including Chris, Simone, Jess and Zoe… BOOM. High School ends, we go to different Unis, and I’m the only one who moves out to Sydney.
  • The people I lived with in Uni housing, notably James, Daniel, Kaz and Maria… KABOOM, I moved out and lost contact.
  • My University gang – yet another David, another Chris, Bronwyn, Ethan, Tim, Kirill… SMASH. A grant David, Chris and I got for project causes tension, amped up by the fact we live and run clubs together, and the ecosystem collapses. Still one of my few big regrets in life.
  • My old job as a journalist, with Adam, Marta, Mark, Chris (the same one from Uni, again) and Ernest… BAM. I moved on to pursue my dream career in social media.

…and those are just the big, notable collapses. Others, ex-housemates, friends from other jobs over the years, a couple, whom I loved dearly, that separated and ran away in different directions across the country, the team from my old agency (especially Sarah, Lucie, Kylie and Shane) and more until the big one:

  • Living with my partner, in a sharehouse, with a large, close network of mutual friends… BOOM. We break up, I move out, and I find a bunch of the people I counted as friends didn’t even find out how I was, for the months where I lived off couches and barely registered the world around me.

Get to the point, Lachlan

Why am I being so open about all this? Because this is what the current trends in social media are leading us towards. Being able to see how people ebb and flow between social circles and cities, how relationships come together and explode apart, and having a front row seat for both the good times and the bad.

I’m not sure this is such a good thing though. While I miss all the people mentioned above and wish they were all in my life more, this is the natural order of things. Sure, many of those mass social extinction events were scary or sad, even the latest one, the worst by far, sets me up for new experiences and discoveries I wouldn’t have made otherwise.

Social networks however are static, trapping your connection to people with constant bonds. To use Facebook a the perfect example, how many people would actually remove a friend from Facebook simple because you’ve drifted apart? Sure, some would, but most wouldn’t – the removing of a friend isn’t simply an acknowledgement in this landscape, but a rejection.

Instead, we need social networks that reflect this – Facebook tries with its Edgerank algorithm for rating content that interests you (taking into account how often you interact with someone hence why the less you reply to someone the less likely you are to see their updates) and Google+ comes a bit of the way with Circles, none of them seem to be elegant enough to truly reflect how human relationships wax and wane.

I don’t want to forget anything that’s happened to me over the years – the good or the bad – because all of it has gone towards making me who I am today. You can’t escape your past, only embrace it, but while I love the way Facebook’s Timeline allows me to explore this at ease, I think we still have a way to go until we get it right.

I want to maintain connections with those from my past, so that I can drop them a line to catch up in the future, and I don’t want to lose all the history that lead me to this point in life, but that’s not how we think about our past. We compartmentalise our timelines, into our High School years, University days, old jobs, countries, relationship and different lives, to access when we choose to or when life reminds us.

Like Subject X mentions, it’s about putting distance between yourself and your past because while what’s happened is important the person you were then isn’t the person you are now, and the immediacy of Timeline no doubts makes some people feel that’s what it does imply.

So, I have a lot of questions. What’s the answer?

If we build it they will NOT come

This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

UFO over cityYou’re panicking. You’ve spent months coming up with a strategy, you’re design work has been completed, you’ve got your Facebook Page created and your new app is launched and looks fantastic – and no one is seeing it. It’s the worst thing that could happen because when it comes to social, Oscar Wilde was on the money: “the only thing worse than being talked about is not being talked about.”

Tips and Tricks

Organic is great but it shouldn’t be your only tool. Organic growth is when you rely on social word of mouth, like people seeing their friends interact with Facebook Pages in their News Feeds to build your community. This is great and very valuable, but support it wherever you can!

Use your existing contacts! If you have a mailing list, make sure they know about your community. If you have physical locations, make sure you put up signs. Don’t be afraid to also encourage everyone in your organisation to invite their friends too.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.

Social media: privacy and security

This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

PrivacyWhenever a new social network or tool is launched and creates enough buzz you can guarantee one thing: there’ll be a swathe of articles about digital security. We’ve seen it just recently with the launch of Google’s new social offering, Google+, but how real are these concerns?

In short? Reasonably. For an arts organisation or company? Extremely real! It’s important to look at this from a couple of different angles:

What you need to know

The most important tip: stop! Don’t put anything into a social network that you would be worried about being known! You can be careful, but the simplest way is to keep it to yourself.

Know your networks! Plenty has been said about Facebook’s security concerns, but there are ways around the confusing security info. The site ReclaimPrivacy.org has a great tool for locking down your settings, for example. Keeping an ear out for new issues is also important.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.

What’s new Faceycat? Woah, woah woah-oh!

This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

Facebook button count is wrong, use RealShareI spend a lot of time on Facebook – not just posting funny cat videos and tagging friends in embarrassing photos, but working too – and the one I’ve learnt is Facebook loves to change things, and sometimes it’s hard to keep up. So, what do you need to know?

Groups
Facebook recently redesigned Groups. Rather than being the old precursor to Pages, they now sit on the left side of your navigation bar and are like small, private communities. Perfect for organising and smaller clubs, they can email members when there are new posts and be kept completely private.

They’re harder to use for organisations, as you post as a user rather than as the company, like you do with Pages, but they’re definitely worth checking out. One great feature is each group includes a group chat feature based on Facebook’s built in chat service.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.

Much an app about nothing

This is part of a series of short blog posts I wrote for beginners in social media for the Australia Council for the Arts. Enjoy, share and if you have any questions, let me know.

iPhone 4's Retina Display v.s. iPhone 3GSo you want an iPhone app? Well, there are certainly a lot of options out there, but before you even start working out how to get your app from your mind to the Apple Store, there are some things you should really consider.

The questions you need to ask first:

1) Firstly, and most importantly in my book, why are you creating the app? One of the biggest problems organisations run into is creating an app for apps sake – remember that to be successful your app needs to solve a problem.

2) What kind of budget do you have? There are affordable options, but the fancier the app the more it’s going to cost.

3) Would your goal be better suited by a mobile optimised website? This will open it up to all mobile devices and can be a lot cheaper.

This post originally appeared as part of the Connecting:// arts audiences online series, and you can continue reading the post on the blog here.

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