Today (well, yesterday American time) Facebook held a press conference in which Zuckerberg and Co officially revealed what many of us have been eagerly awaiting: Facebook’s push into location based social activity, Facebook Places.

You can read the live blog of the event on what was revealed and what went down here on Mashable, but what I actually want to talk about is what I was surprised wasn’t revealed.

Anyone working in or around social media at the moment will have heard that we’re in the year of mobile and the location based revolution. I myself have been guilty of discussing this shift ad nauseum in the past, but what this actually ignores is what the growth in Foursquare, Gowalla (both of whom were present as partners at the Places launch) and Brightkite actually signals…

I originally wrote this post for my employer, the Daemon Group, and you can continue reading the post on our blog here.

Social Media Expert Gurus, known collectively as SMEGs, need your help. Thanks to excessive self education much of the SMEG’s natural habitat -  Linkbaiting Blogs, Confused Companies and Buzz Word Filled Conferences - is under threat. Without your help this species may soon disappear from the Internet.

You can learn more about how to spot a SMEG, by reading their description on the urban dictionary.

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So, last night I went along to a taping of the new show from The Chaser team, Yes We Canberra, which is if you can’t guess their election special series. Below I’ll give you a sneak peak of if the show is any good, some interesting insights into the behind the scenes including a chat with rarely seen Chaser Boy, Dominic Knight, and some insight into the magic of the ABC.

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It’s amazing how many ways there are to talk about something which is really so very minor. I’m talking about yesterday’s endless discussion about a tweet by Australian pizza chain, Crust Pizza.

Oh and for the record, I’m eating Crust Pizza while I type this and this is not going to be a blog post about how to run a social campaign, the perils of social media or political correctness: no, this post is about how generally incompetent the Australian digital media landscape is with discussing this.

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“Why should you mind, and why does it matter?”

Tomorrow night I’ll be live blogging the the latest Digital Citizens forum, the title of which you can see above. I’m sure this will be on their site too but if you wont be able to make it tomorrow night you can enter your details below to be notfied when I start covering the show. Not sold that you should be paying attention? Check out the summary:

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